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Geography

The Strategic Use of Soft Power in Great Power Rivalry

Quick fact

China opened its first Confucius Institute in 2004; by 2023, it had established over 550 such institutes worldwide, making language and culture a central pillar of its soft power strategy against the US-led order.

Why this is interesting

Why do countries like the US and China invest billions in language schools, film industries, and exchange programs? It's not just friendship—it's a strategic weapon in a global competition for influence.