Economics
Soft Power in International Relations: Mechanisms and Effectiveness
Quick fact
The term 'soft power' was coined by Joseph Nye in 1990, but the practice is ancient—think of Rome's cultural allure or the Silk Road's spread of ideas and values.
Why this is interesting
Have you ever wondered why some countries seem to get their way without resorting to threats or money? What makes a nation irresistible on the global stage?