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Geography

The Concept of Soft Power in International Politics

Quick fact

The term 'soft power' was coined by political scientist Joseph Nye in the late 1980s to describe the ability to get what you want through attraction—a key idea that has since become central to modern diplomacy and national strategy.

Why this is interesting

You've heard that the US has 'soft power', but what does that really mean? It's not about tanks or money, so how does one country attract another to its side?