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Philosophy

The Mechanisms of Soft Power and Cultural Influence

Quick fact

The term 'soft power' was coined by political scientist Joseph Nye in the late 1980s to explain why the Soviet Union and the United States held global influence beyond their military might—through the appeal of their ideals and culture.

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Why do some countries seem to get their way in the world without threatening anyone or paying anyone? The answer often isn't about armies or money, but about the appeal of their culture and ideas.

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The Mechanisms of Soft Power and Cultural Influence

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