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Microtargeting of Voters in Digital Election Campaigns

Quick fact

In the 2016 US presidential election, the Trump campaign used microtargeting to deliver over 175,000 different ad variations on Facebook daily, reaching millions of undecided voters with messages tailored to their specific fears and interests.

Why this is interesting

Ever wondered why you see those specific political ads on your social media feed while your neighbor sees completely different ones? The secret lies in a sophisticated data-driven strategy called microtargeting.

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