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Psychology

Echo Chambers and Political Polarization in Social Media

Quick fact

Research on Facebook has shown that users tend to interact mainly with content that matches their political views, reducing the chance of encountering cross-cutting opinions to about 1 in 10, a pattern that contributes significantly to political polarization.

Why this is interesting

You scroll through your feed and every post seems to confirm what you already believe. But why does it feel like the other side is living in a completely different world?