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Psychology

Cognitive Dissonance and Its Role in Attitude Change and Rationalization

Quick fact

In one classic experiment, people who were paid only $1 to lie about a boring task actually rated the task as more enjoyable than those paid $20. The small reward left them with more dissonance, which they resolved by convincing themselves the task was fun.

Why this is interesting

Have you ever stuck with a decision you knew was wrong, just to avoid admitting you made a mistake? That uneasy feeling has a name—cognitive dissonance—and it quietly shapes many of your choices.