Psychology
Strategies for Reducing Cognitive Dissonance in Everyday Decisions
Quick fact
The discomfort you feel when your actions contradict your beliefs is so powerful that your brain will often change the belief rather than admit the action was wrong—even in matters of trivial importance.
Why this is interesting
You finally bought that expensive phone, and even though it has a few flaws, you find yourself telling others it's the best phone ever. Why do we defend choices we can't take back?