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Psychology

The Cognitive Biases Behind Acceptance of Political Misinformation

Quick fact

Simply repeating a false claim—even when it contradicts what you know—makes you more likely to believe it, because your brain mistakes familiarity for truth.

Why this is interesting

You probably consider yourself rational, yet intelligent people regularly accept claims that are easily disproven. How is it that our own minds become the path through which misinformation succeeds?