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Psychology

The Psychology of Misinformation and Its Cognitive Mechanisms

Quick fact

Repeating a claim, even false, makes it seem more true—a phenomenon called the illusory truth effect. Studies show that even when you know a statement is false, hearing it again increases your belief in it.

Why this is interesting

You've probably seen a shocking headline that turned out to be false. But why did you almost believe it? The answer lies in how your brain is wired, not just in the content of the lie.