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Technology

Localization

Quick fact

Localization involves far more than translation—it can include changing images of hand gestures, avoiding certain colors (e.g., white in some cultures for mourning), and adjusting religious or legal content to avoid offense or non-compliance.

Why this is interesting

You open a popular app: it shows dates in your local format, suggests currency in your region, and even uses culturally appropriate colors. How can a single product feel so personal across the world?