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Technology

Digital Campaigning Microtargeting and Voter Persuasion Ethics

Quick fact

In the 2016 US presidential election, the Trump campaign used sophisticated microtargeting to deliver tailored messages to millions of voters, reaching them on Facebook and other platforms. This practice raised widespread concerns about voter manipulation and privacy.

Why this is interesting

Ever wonder why your social media feed shows you exactly the political ads that resonate with you? It's not coincidence—it's microtargeting. But when does personalization cross the line into manipulation?

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Digital Campaigning Microtargeting and Voter Persuasion Ethics

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