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Sociology

The Social Dynamics of Micro-Celebrity and Parasocial Relationships Online

Quick fact

Research shows that viewers who follow micro-celebrities often feel a sense of 'imagined intimacy' that can be as strong as real friendship, and this illusion of closeness is deliberately cultivated by influencers through strategic self-disclosure and interactive rituals.

Why this is interesting

You’ve never met your favorite YouTuber, yet you might feel like you know them better than some of your real-life friends. How can a one-sided relationship feel so real?

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Subjects · study & training · careers

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The Social Dynamics of Micro-Celebrity and Parasocial Relationships Online

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