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Sociology

The Role of Memes in the Construction of Generational Identity

Quick fact

The 'Distracted Boyfriend' meme, which features a man checking out another woman while his girlfriend looks on disapprovingly, was repurposed by millennials and Gen Z to comment on generational tensions—like choosing between 'old' and 'new' technologies—showing how a single meme can become a generational in-joke.

Why this is interesting

You've probably laughed at a meme your friend sent, but did you know that meme might be a secret handshake for your entire generation? How do these silly images actually shape who we are?