Sociology
The Function of Shaming Rituals in Online Accountability Movements
Quick fact
Research indicates that online shaming rituals often serve to reinforce in-group norms and can increase the supporter's sense of moral superiority, but they rarely lead to genuine behavior change in the target.
Why this is interesting
Have you ever seen a public apology video that felt more like punishment than accountability? Why do we feel a strange satisfaction in watching someone 'get called out' online?