Sociology
Status Anxiety and Conspicuous Conservation in Eco-Friendly Consumption
Quick fact
Research shows that people are more likely to buy eco-friendly products when they are in public, because green purchases serve as a status signal that can boost social standing.
Why this is interesting
Have you ever chosen the eco-friendly product on the shelf, feeling good about your choice? But what if that good feeling is also about showing others you're better than them?