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Sociology

Status Anxiety and Conspicuous Conservation in Eco-Friendly Consumption

Quick fact

Research shows that people are more likely to buy eco-friendly products when they are in public, because green purchases serve as a status signal that can boost social standing.

Why this is interesting

Have you ever chosen the eco-friendly product on the shelf, feeling good about your choice? But what if that good feeling is also about showing others you're better than them?