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Psychology

The Psychology of Persuasion: Principles of Influence in Social Contexts

Quick fact

A classic study found that a simple 'because' followed by a reason—even a trivial one—increases compliance by over 30%.

Why this is interesting

Have you ever bought something you didn't need because a salesperson said 'only a few left'? Why do we say 'yes' so often, even when we don't want to?