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Psychology

The Psychology of Collective Action and Mass Movements

Quick fact

During the 2019 Hong Kong protests, millions of people participated in collective action despite the risk of arrest, driven largely by a shared identity and perceived injustice, not just individual anger.

Why this is interesting

Have you ever wondered why people join a protest or a movement even when it costs them their job, freedom, or even life? What turns a group of strangers into a powerful force that can topple governments?