Psychology
How Social Movements Leverage Cultural Frames to Mobilize Collective Action
Quick fact
The civil rights movement's success was partly due to its adoption of a universal 'rights' frame, which resonated with American values and attracted broad sympathy, unlike earlier efforts framed around economic injustice.
Why this is interesting
Why do some protests ignite a movement while others fade away unnoticed? The answer lies not just in the issue, but in how it is framed.