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Psychology

Frame Analysis in Social Movement Mobilization

Quick fact

The same event, like a factory closure, can be framed as 'job loss' or 'an opportunity for retraining'—and which frame dominates can determine whether people protest or accept the change. Movements often win by controlling this narrative.

Why this is interesting

You might have seen a protest sign that turns a complex policy into a simple slogan. How does a single phrase inspire thousands to march?