Psychology
Ethical Challenges of Digital Trace Data in Social Research
Quick fact
In 2006, AOL released search logs for research, but after a journalist re-identified users from the data, the project was quickly pulled—highlighting the real risk of re-identification even when data is supposedly anonymized.
Why this is interesting
Your every click, search, and post leaves a trace that researchers can analyze. But should they be allowed to use it without asking you?