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Psychology

Ethical Challenges of Digital Trace Data in Social Research

Quick fact

In 2006, AOL released search logs for research, but after a journalist re-identified users from the data, the project was quickly pulled—highlighting the real risk of re-identification even when data is supposedly anonymized.

Why this is interesting

Your every click, search, and post leaves a trace that researchers can analyze. But should they be allowed to use it without asking you?