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Psychology

Voting Advice Applications and Their Influence on Voter Decision-Making

Quick fact

Research on VAAs like the Dutch StemWijzer and Swiss Smartvote shows that even a single tailored recommendation can shift a voter's choice by several percentage points, which is often enough to swing tight elections.

Why this is interesting

You've probably taken a 'Which party fits you best?' quiz before an election—but have you ever wondered whether that quiz actually changes your vote? These tools, called Voting Advice Applications, may be shaping elections more than you think.