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Psychology

Media Framing and Its Effect on Political Narratives

Quick fact

In a classic experiment, describing a Ku Klux Klan rally as a 'free speech event' versus a 'disruption of public order' shifted audience approval of the rally by over 20 percentage points, even though the underlying facts were identical.

Why this is interesting

Ever noticed how the same event can be described as a 'protest' or a 'riot'? That's media framing at work—and it can change your opinion without you even noticing.