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Psychology

Media Framing and Its Influence on Public Opinion

Quick fact

Erving Goffman's 1974 book Frame Analysis introduced the idea that we organize experience through 'frames'—and media framing uses this to shape how we interpret news, sometimes by presenting the same facts with a different 'frame of reference'.

Why this is interesting

Have you ever noticed how the same event can feel completely different depending on which news channel you watch? Why does the same story seem to tell us not just what happened, but what to think about it?