Psychology
The Paradox of Choice in Digital Media Consumption
Quick fact
In a classic study, shoppers faced with 24 jam samples were far less likely to buy any jam than those offered only 6—demonstrating that too many options can paralyze decision-making and reduce satisfaction.
Why this is interesting
You have hundreds of movies to choose from, yet you often end up watching the same few. Why does having so much choice sometimes make us feel less satisfied?