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Psychology

The Paradox of Choice in Digital Media Consumption

Quick fact

In a classic study, shoppers faced with 24 jam samples were far less likely to buy any jam than those offered only 6—demonstrating that too many options can paralyze decision-making and reduce satisfaction.

Why this is interesting

You have hundreds of movies to choose from, yet you often end up watching the same few. Why does having so much choice sometimes make us feel less satisfied?