Psychology
The Psychology of Cognitive Biases in Decision-Making
Quick fact
Even when people are warned about cognitive biases, they often still fall for them—but they quickly recognize the same bias in others. For example, most people claim they would reject a poor deal due to the sunk cost fallacy, yet they continue investing in failing projects because of it.
Why this is interesting
You’ve probably made a decision that felt completely rational at the time—but was secretly swayed by a cognitive bias. Why does your brain trick you into thinking you’re objective?