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Psychology

How Cognitive Dissonance Shapes Belief Perseverance

Quick fact

In a classic 1956 study, when a doomsday cult's prophecy failed, instead of abandoning their belief, members became even more committed, interpreting the non-event as a test of faith—a striking example of belief perseverance driven by cognitive dissonance.

Why this is interesting

Have you ever held onto a belief even after being shown it was wrong? Why does your mind resist the truth so stubbornly?