Medicine
Health Communication Strategies for Vaccine Hesitancy
Quick fact
In a study of Australian parents, those who received a fact-based educational brochure about the MMR vaccine became more likely to believe in a link to autism, not less. Empathetic dialogue—not fact-dumping—proved more effective in increasing vaccine intention.
Why this is interesting
You might think that simply providing people with accurate vaccine facts would end hesitancy—but it often makes it worse. Why does telling some people the truth backfire, and what actually works to build their trust?