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Law

Understanding Deepfake Defamation and Reputational Torts

Quick fact

A 2019 report by Deeptrace Labs found that deepfake technology had been used to create 15,000 fraudulent videos, mostly non-consensual pornography, which can also harm reputations. Courts are only beginning to develop clear legal standards for such harm under existing defamation law.

Why this is interesting

Imagine a video of a public figure saying something they never said, so realistic that millions believe it. If it damages their reputation, what legal recourse do they have?

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Understanding Deepfake Defamation and Reputational Torts

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