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History

The Economics of Patronage in Renaissance Florence

Quick fact

The Medici family, rulers of Florence, spent enormous sums on art—estimated at over 600,000 florins over a century—not just for beauty, but to cement their political power and family legacy.

Why this is interesting

Imagine a world where the most famous artists of history were also savvy businesspeople. Have you ever wondered how Michelangelo and Leonardo da Vinci got their big breaks?