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Economics

The McDonaldization of Higher Education and Student Consumerism

Quick fact

The term 'McDonaldization' was coined by sociologist George Ritzer in 1993 to describe the process by which the principles of the fast-food restaurant—efficiency, calculability, predictability, and control—come to dominate more and more sectors of society, including higher education.

Why this is interesting

Ever waited in line at a fast-food restaurant and realized your university feels oddly similar?