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Economics

How Super PACs Shape Modern Election Advertising

Quick fact

Thanks to the 2010 Citizens United ruling, super PACs can raise and spend unlimited money on ads, but they cannot coordinate with the campaigns they support. In the 2020 election, super PACs spent over $1.5 billion on federal races alone.

Why this is interesting

You're watching TV and see an attack ad, but it's not from the candidate—it's from a 'super PAC'. Ever wonder how they can spend millions without limits, and why they're everywhere during election season?