Arts & Culture
Graphic Design Principles
Quick fact
The seven basic principles of design (balance, contrast, emphasis, movement, pattern, rhythm, and unity) were largely formalized in the 20th century, but their roots trace back to ancient Greek notions of harmony and proportion.
Why this is interesting
Have you ever looked at a poster or website and instantly felt it was either easy to follow or confusing? What makes one design feel balanced and another chaotic?