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Arts & Culture

The Concept of Cultural Hegemony in Media and Entertainment

Quick fact

Antonio Gramsci, an Italian political theorist, developed the concept while imprisoned by Mussolini’s fascist regime in the 1920s. He argued that but coercion of the state.

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You’ve probably watched a movie that glorifies a free-market hero, or a show that presents consumerism as the path to happiness. Why do such ideas feel so natural, even when they might contradict your own experiences?

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The Concept of Cultural Hegemony in Media and Entertainment

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