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Arts & Culture

The Social Construction of Time and Its Cultural Variations

Quick fact

The Aymara people of the Andes conceive of the past as in front of them and the future as behind—the opposite of the common 'future ahead' metaphor—showing that even the spatial metaphor of time is culturally constructed.

Why this is interesting

Have you ever felt that time flies when you're having fun, but drags when you're bored? That's not just your imagination—it's a clue that time isn't as fixed as the clock suggests.