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Technology

Institutional Isomorphism: Why Organizations Become Similar

Quick fact

Organizations often become more similar over time, not because it makes them more efficient, but because they face strong social pressures to look like other successful organizations. This phenomenon is called 'institutional isomorphism,' and it explains why, for example, many tech companies adopt agile methodologies even when they don't perfectly fit their workflows.

Why this is interesting

Have you ever noticed how many companies have similar job titles, policies, and even office layouts—even when they operate in different industries? Why do they seem to copy each other so much?