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Technology

Surveillance Capitalism and Social Sorting

Quick fact

Surveillance capitalism, a term coined by Harvard scholar Shoshana Zuboff, refers to the practice of tech giants like Google and Facebook harvesting our personal data not just to improve services, but to predict and influence our behavior—turning our lives into free raw material for profit.

Why this is interesting

You know how apps seem to know what you want before you do? That's not magic—it's a business model called surveillance capitalism, and it's quietly sorting you into categories that affect your life.