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Sociology

Age–Period–Cohort Analysis in Understanding Social Attitudes

Quick fact

Even though a person’s age, the historical period they live in, and the generation they belong to are always perfectly aligned, researchers can still use clever statistical designs to estimate their separate effects on attitudes—revealing that many so-called 'aging' changes are actually generational shifts.

Why this is interesting

You’ve heard that 'kids these days' are different—but is that because they’re young, or because they grew up in a different world? And are you turning into your parents as you age?