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Psychology

Group Polarization in Online Social Networks

Quick fact

Studies dating back to the 1960s show that group discussions consistently push individuals toward more extreme positions—a phenomenon known as group polarization—and algorithms that feed us like-minded content can amplify this effect, making online disagreements even more intense.

Why this is interesting

Have you ever noticed that after reading online comments, your own stance on a topic seems stronger? Why do our opinions tend to become more extreme when we talk with people who agree with us, especially on the internet?