Psychology
The Psychology of Voter Decision-Making in Democratic Elections
Quick fact
Many voters decide who to vote for based on party identification and emotional reactions, sometimes before they even know the candidate's positions. For instance, a voter may choose a candidate simply because they are from their preferred party, overlooking that candidate's actual policies.
Why this is interesting
You step into the voting booth, sure you've weighed every policy. But research shows that most voters decide in seconds, and emotion often has more pull than reason. Why do we vote with our gut?