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Psychology

The Psychology of Procrastination: Temporal Discounting and Self-Regulation

Quick fact

Research shows that the perceived value of a future reward drops sharply with delay—a $100 reward feels 50% less valuable if it's a year away, even if you know it's the same amount.

Why this is interesting

Ever wonder why you can spend hours planning a project but still end up binge-watching TV at the last minute? The answer lies in a battle between your present self and your future self—and your brain's wiring is not on your side.