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Psychology

The impact of clickbait headlines on democratic deliberation

Quick fact

A study of 100,000 online headlines found that those using negative emotional language (like outrage or fear) were clicked on more often, and such headlines also made readers more likely to share them without fully reading the article, potentially spreading misinformation and reducing informed discussion.

Why this is interesting

You’ve probably clicked on a headline that promised something shocking—only to find it delivered far less. But could these click-baiting tricks affect more than your time?