Psychology
Cognitive Biases in Survey Response: Satisficing and Acquiescence
Quick fact
Satisficing is so common that up to half of survey respondents may not actually read every question, instead picking a reasonable answer with minimal effort. Acquiescence, the tendency to agree, is so strong that reversing question wording can change responses by up to 20%.
Why this is interesting
You’ve probably filled out a survey and just clicked “Agree” to finish quickly. But have you ever wondered how many of those answers reflect your true opinion?