Psychology
Implicit Bias: How Unconscious Associations Influence Decisions
Quick fact
In 1998, researchers at Harvard found that even people who consciously believed in gender equality often showed a measurable bias associating women with home and men with career, simply from their reaction times on the Implicit Association Test.
Why this is interesting
Have you ever felt that you treated everyone equally, but later realized you made a snap judgment you didn't intend? Why would your brain make decisions you don't consciously agree with?