Follow your curiosity

What discovery has been shared with you?

FACTREE gives you something interesting to discover every day — and something worth talking about together.

Start with one fact. Explore it, go deeper, then follow whichever branch catches your imagination.

Choose subjects for a surprise

Exploring any topic

Begin your discovery

Your next discovery is one click away.

Choose one or more subjects above, or leave Any Topic selected and let curiosity decide.

Psychology

Loss Aversion and Its Impact on Investment Decisions

Quick fact

A study found that individual investors are about twice as likely to sell a stock that has gained value as they are to sell one that has lost value—exactly the pattern predicted by loss aversion.

Why this is interesting

Why do investors often hold onto losing stocks for too long, yet sell winning stocks too quickly? The answer lies in a powerful mental quirk known as loss aversion.