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Economics

Framing Effects in Media Coverage of Economic Crises

Quick fact

In experiments, simply describing a hypothetical economic crisis as a 'financial meltdown' versus a 'market correction' leads people to significantly different levels of worry and support for government intervention, even though the underlying facts are identical.

Why this is interesting

When the economy crashes, why do some people panic while others stay calm—even when they hear the same news? The answer lies in how the news is framed.