Arts & Culture
Social Movements and the Mechanisms of Frame Alignment and Collective Action
Quick fact
The success of the 2019 global climate strikes depended less on a single charismatic leader and more on the widespread alignment of framing around 'climate crisis' across social media and local groups, which resolved the collective action problem by creating shared urgency and identity.
Why this is interesting
Everyone has felt outrage at an injustice, but why do some movements take off while others fizzle out? The answer isn't just passion—it's about how the problem is framed and how people are mobilized.