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Arts & Culture

Cultural Hegemony in Global Fast Fashion Supply Chains

Quick fact

Fast fashion brands in the West dictate styles that dominate global markets, and their supply chains often force workers in developing countries to adopt Western aesthetics, subtly eroding local dress traditions.

Why this is interesting

You may think buying a trendy shirt is a personal choice, but the design on that shirt might be shaping culture from a distant boardroom. How does a simple garment carry the weight of global power?