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Arts & Culture

The Semiotics of Color in Cross-Cultural Communication

Quick fact

In many Western cultures, white symbolizes purity and is worn at weddings, while in parts of East Asia, white is traditionally the color of mourning and is worn at funerals.

Why this is interesting

You know that red means 'stop' and green means 'go'—but why does the same red mean 'luck' in China and 'danger' in the West?