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Arts & Culture

The Use of Archetypes in Character Design for Animated Films

Quick fact

Carl Jung, the psychologist who popularized archetypes, believed they are 'autonomous images' that arise from the collective unconscious—shared by all humans across cultures.

Why this is interesting

Think of your favorite animated character—why do you instantly know who they are before they even speak? It’s because they often embody a universal pattern your brain already understands.